Magazine Spreads for Target's Ottoman
Magazine Ad 1
Magazine Ad 2
Magazine Ad 3
The Situation: Ottoman is a product that promises to make organization easier. It allows your life to be free of stress and frustration.
Goal: Inspires the audience to buy the Roomplace ottoman, and tell their friends about the product
The Strategy: Dramatize easy organization benefit by showing the ottoman as an solution to not only being organized, but living happily in your home.
Photographer: Devin Addland