Carnival Cruise line Campaign
Magazine spread Ad
Social Media Challenge
There guest will brag about how they were challenge to ask for there money back if they didn't have fun and they didn't take the challenge because they had so much fun
Let's guest schedule what they want to do on their adventure and when they want to do it
Screen changes with 10 different activities that guest can do on the trip.
A painted sidewalk that shows pictograms of the activies on board
Insight: Carnival Cruise line has a ton of day and night time entertainment to keep their guest fully entertained when you're on their trip, and if you don’t have fun you get a 110% fund. My audience is tired of cruise lines that lack a variety of on board activities.
Goal: To increase sales of cruises by 50%, by showing our confident feature of guaranteed fun.
The strategy: This campaign dramatize the benefit of the Carnival Cruise giving you guaranteed fun time by showing a buffet (many activities) of fun visualized by pictograms.